The creative process behind our boutique jewelry is a journey through color, form, culture, and craft.

Discover how the story unfolds…

01. Inspiration

02. Moodboard

03. Sketching

04. Final design

The journey starts with a flicker of inspiration.

Inspiration is found everywhere around us: through a delicate brushstroke of a painting, in a vibrant and exotic market, in a whimsical architectural detail of an unusual building, or in the lush opulence of a natural garden.

01. Inspiration

02. Moodboard

03. Sketching

04. Final design

A moodboard then guides our design journey.

Using the inspiration source, we pull photographs, swatches of color, and textures into a moodboard which will become the roadmap for our design and material choices. We play with pattern and color combinations to ensure each piece represents the collection, while standing on its own, offering you flexibility and variation.

01. Inspiration

02. Moodboard

03. Sketching

04. Final design

Sketching begins to shape the design.

Sketching and computer-aided drawings transform our moodboard concept into a design that will be crafted in close collaboration with our partner artisans.

01. Inspiration

02. Moodboard

03. Sketching

04. Final design

Finally, careful crafting brings each design to life.

Through carefully considered material selection, combined with high-quality craftsmanship in execution, we bring the design to life and tie it back to its original source of inspiration, delivering an eye-catching piece to be cherished through time. 

To minimise resource consumption and reduce waste, we produce our designs in small quantities or “to order”. It may take longer for our fine jewelry pieces to reach you, but they will last a lifetime, and our beloved planet will be grateful for your thoughtfulness.

01. Inspiration

The journey starts with a flicker of inspiration.

Inspiration is found everywhere around us: through a delicate brushstroke of a painting, in a vibrant and exotic market, in a whimsical architectural detail of an unusual building, or in the lush opulence of a natural garden.

02. MOODBOARD

A moodboard then guides our design journey.

Using the inspiration source, we pull photographs, swatches of color, and textures into a moodboard which will become the roadmap for our design and material choices. We play with pattern and color combinations to ensure each piece represents the collection, while standing on its own, offering you flexibility and variation.

03. SKETCHING

Sketching begins to shape the design.

Sketching and computer-aided drawings transform our moodboard concept into a design that will be crafted in close collaboration with our partner artisans.

04. FINAL DESIGN

Finally, careful crafting brings each design to life.

Through carefully considered material selection, combined with high-quality craftsmanship in execution, we bring the design to life and tie it back to its original source of inspiration, delivering an eye-catching piece to be cherished through time. 

To minimise resource consumption and reduce waste, we produce our designs in small quantities or “to order”. It may take longer for our fine jewelry pieces to reach you, but they will last a lifetime, and our beloved planet will be grateful for your thoughtfulness.

A note to you,
with love,
from Ioana

As an artist, my inspiration is rooted in nature, art, travel, and women who are unafraid to be unapologetically themselves. My work is carefully designed to help you proudly show up in the world and boldly proclaim, “This is who I am.”

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